Shore Club Private Collection is an intimate, ultra-luxury oceanfront condominium community located at 1901 Collins Avenue in the heart of South Beach, Miami Beach, FL 33139. Developed by Witkoff in collaboration with Auberge Resorts Collection and designed by the renowned Robert A.M. Stern Architects, this exclusive enclave comprises only 49 bespoke residences. The project reimagines the iconic mid-century Shore Club site, preserving its historic character while introducing a new 20-story tower and restored elements like the Cromwell House.
The community offers a rare blend of complete residential privacy and access to world-class resort services. Residents benefit from a private entrance and dedicated amenities while enjoying seamless integration with the adjacent Auberge-managed Shore Club resort. This creates a resort-style lifestyle without compromising on exclusivity.
Architectural highlights include sweeping ocean and city views, curved designs inspired by waves and sand patterns, and high-end finishes with yacht-inspired interiors. Units range from approximately 1,900 to over 10,000 square feet, many with private plunge pools and expansive terraces.
Lifestyle amenities center on wellness, leisure, and convenience: a residents-only swimming pool with cabanas, state-of-the-art fitness center, residents' library, elegant lounge areas, and beautifully landscaped botanical gardens. An exclusive Beach Club membership provides direct beach access and cabana service. Additional perks include 24-hour concierge, valet parking, and personalized Auberge services such as in-residence dining and spa treatments.
Positioned steps from Collins Park and the Miami Beach Botanical Garden, the location combines serene oceanfront living with proximity to South Beach's vibrant dining, shopping, and cultural scene. As a master-planned luxury collection with phased elements (tower and restored historic structures), it distinguishes community-wide resort access from private residential facilities. This development sets a new standard for Miami Beach's most discerning buyers seeking privacy, service, and timeless elegance.