New Construction Projects in Winter Haven, Florida

Project 1: Spring Lake Apartments

• Developer: Peacock Capital (Winter Park-based) / Scarecrow Acquisition Group LLC (Kenneth Polsinelli)
• Location: Near Spring Lake Plaza / northwest corner of Spring Lake, off US 17/Havendale Boulevard area
• Type: Residential (Apartments)
• Units/Size: 168 units (7 buildings)
• Status: Under Construction
• Expected Completion: Limited public information available (construction ongoing as of March 2026)
• Description: Lakefront workforce housing development featuring a clubhouse, pool, outdoor recreation spaces, community kitchen, and dog park.[1]

Project 2: The Breeze Apartments

• Developer: DevMar Developments / Six/Ten LLC
• Location: Downtown Winter Haven
• Type: Residential (Apartments)
• Units/Size: 102-105 units
• Status: Recently Completed
• Expected Completion: 2025 (Certificate of Occupancy within the prior year as of mid-2026 reports)
• Description: Boutique luxury urban apartment community with resort-style amenities including a pool, café lounge, gaming lounge, bar, and fitness center.[2]

Project 3: The Carl Apartments

• Developer: DevMar Development LLC / Six/Ten LLC / The Carl Winter Haven LLC
• Location: Downtown Winter Haven (southeast corner of Magnolia Avenue and 3rd St. SW)
• Type: Residential (Mixed-use Apartments)
• Units/Size: 81 units (studios to 2BR); ~850 sq ft ground-floor commercial
• Status: Announced / Pre-construction
• Expected Completion: Limited public information available (incentives approved in 2025)
• Description: Proposed 8-story Class A Flatiron-style rental building with amenities including clubhouse, pool, fitness center, and business center; part of downtown revitalization.[3]

Project 4: SouthState Bank Office Building

• Developer: Six/Ten LLC (leading development) for SouthState Bank
• Location: Downtown Winter Haven, Central Avenue (approximately 233 Central Ave)
• Type: Commercial (Office)
• Units/Size: 40,035 sq ft, 5-story Class A building
• Status: Announced
• Expected Completion: 2027 (construction slated to begin July 2026, 12-16 months duration)
• Description: Regional operations center to house about 125 employees, supporting downtown revitalization with performance-based city incentives.[4]

Project 5: Shoppes at Country Club

• Developer: WMG Development
• Location: Dundee Road / Country Club Road area (4267/4305 Dundee Road)
• Type: Commercial (Retail/Mixed-use)
• Units/Size: ~46,000+ sq ft Publix-anchored center plus additional retail/outparcels
• Status: Under Construction / Partially Completed
• Expected Completion: Phased; Publix opened April 2026, other tenants ongoing into 2026
• Description: Publix-anchored shopping center with tenants including McDonald's, Heartland Dental, Fifth Third Bank, and Mavis Discount Tire; supports area growth.[5]

Project 6: Lake Deer Townhome Subdivision

• Developer: TBHG LLC / Ian Prince (Prince & Sons)
• Location: Off Recker Highway, near Lake Deer (between south shore of Lake Deer and CSX Railway)
• Type: Residential (Townhomes)
• Units/Size: 304 townhome lots (Phase 1: 174; Phase 2: 130)
• Status: Infrastructure Completed (horizontal development done; seeking builder)
• Expected Completion: Limited public information available (vertical construction pending as of late 2025)
• Description: Fully platted subdivision with utilities and roads in place on ~70 acres; approved for front-load townhome product.[6]

Additional notes: Multiple single-family home communities (e.g., by D.R. Horton, Lennar, Dream Finders Homes) are actively building or selling new homes in areas like Villamar and Annabelle Estates (324-lot subdivision with SF and townhome lots). Commercial expansions (e.g., Sherwin-Williams distribution center) and a planned Chick-fil-A distribution facility are also underway or announced. Limited details exist on some timelines or exact statuses beyond public reports. No exhaustive list of every minor project is feasible from available sources.